is a boutique website design and eCommerce studio, bringing strategy, vision, and deep Shopify expertise to both eCommerce and content-driven sites.
CCV Creative
APPROACH
Thoughtful design begins with clarity. From structure to execution, every project is guided by strategy, taste, and long-term usability, built to support how a brand grows over time.
SELECTED WORK
Shopify build + brand-forward eCommerce experience
Website design + merchandising strategy for a film-inspired craft brewery
What I Do
I partner with brands to design, refine, and grow high-performing digital experiences, combining website strategy, marketing guidance, and long-term support.
Digital Experience Design
Strategic website builds and redesigns rooted in brand clarity, structure, and scalability. From Shopify to content-driven platforms, every element is considered.
eCommerce & Marketing Strategy
Merchandising systems, promotional planning, email marketing, and performance-driven refinements designed to support measurable growth.
Ongoing Partnership & Optimization
Continued support that evolves your digital presence over time, ensuring your brand remains aligned, effective, and ready to scale.
ABOUT ALEXIS
Alexis Castellano
Founder & Creative Director, CCV Creative
I’ve spent the past 12+ years designing and building digital brands. Not just websites, but the systems behind them.
Before CCV Creative, I launched and later sold a direct-to-consumer swimwear brand, so I understand what it means to build something from the inside, not just design it from the outside.
From craft breweries to beauty brands and growing eCommerce communities, my background spans design, merchandising, marketing strategy, and ongoing optimization.
Today, I partner closely with brands to create digital experiences built for clarity, growth, and longevity.
Kind Words
“Working with Alexis wasn’t hiring a creative, it was building a company with a partner. We started Alternate Ending together, and she shaped the brand from day one, running creative and social, building our website, managing merch strategy and execution, and sitting at the leadership table for every major decision. She understands how brand, community, and performance all connect, because she helped build ours from scratch. That perspective is rare.”
—Scott Novick, Founder and Owner, Alternate Ending Beer Co.
“Alexis came highly recommended, and from day one, she truly ‘got’ my vision. She didn’t just build a beautiful Shopify site; she became a vital part of my team. She is responsive, an absolute expert, and incredibly fair with her pricing. As a fellow business owner, she understands the hustle and constantly goes above and beyond to bring ideas to life. I still run almost everything by her for a second opinion because I truly trust her advice and insight. Alexis is an all-around great human, and I feel so lucky to have found such a partner for this wild journey!”
—Adrianna Cañez Abbott, Founder and Owner, Lillipop
Ready to build something that performs as beautifully as it looks?
Let’s talk about your brand, your goals, and what growth looks like next.